Social Impact

We must become the change we wish to see in the world.

- Mahatma Gandhi

Social Impact - Magda Petryniak

We must become the change we wish to see in the world.

- Mahatma Gandhi

Dare to make a change

Everything I do, I do to make a lasting influence. A change to an individual’s way of thinking, change in people’s behavior, or to change an entire organization. My professional and spiritual journeys have taught me that even the smallest change in ourselves can spark a new world we wish to live in.

This is how I’m shaping mine.

Find your “WHY”

The „social” part in the Social Public Relations Agency I created in the early stages of my career didn’t just refer to social media. I grew up professionally, doing CSR programs and public awareness campaigns. One of them led to a change in the law which effectively outlawed smoking in public spaces in Poland.

Poland Without Smoke in a nutshell:

  • over 200 health promotion events nationwide – urban games, flash mobs, festivals, etc.,
  • an interactive map of more than 2000 smoking-free establishments throughout the country,
  • several dozen press conferences resulting in over 3000 media coverages,
  • a number of public consultations and opinion polls, followed by parliament talks,
  • joint programs with the Bloomberg Foundation, World Lung Foundation, and Tobacco Free Kids.
Social Impact - Magda Petryniak

The four years of campaigning has shown me first-hand the power of communication based on your “why”. From that moment forward, I knew my world wouldn’t stay the same for much longer!