Social Impact
Dare to make a change
Everything I do, I do to make a lasting influence. A change to an individual’s way of thinking, change in people’s behavior, or to change an entire organization. My professional and spiritual journeys have taught me that even the smallest change in ourselves can spark a new world we wish to live in.
This is how I’m shaping mine.
Find your “WHY”
The „social” part in the Social Public Relations Agency I created in the early stages of my career didn’t just refer to social media. I grew up professionally, doing CSR programs and public awareness campaigns. One of them led to a change in the law which effectively outlawed smoking in public spaces in Poland.
Poland Without Smoke in a nutshell:
- over 200 health promotion events nationwide – urban games, flash mobs, festivals, etc.,
- an interactive map of more than 2000 smoking-free establishments throughout the country,
- several dozen press conferences resulting in over 3000 media coverages,
- a number of public consultations and opinion polls, followed by parliament talks,
- joint programs with the Bloomberg Foundation, World Lung Foundation, and Tobacco Free Kids.
The four years of campaigning has shown me first-hand the power of communication based on your “why”. From that moment forward, I knew my world wouldn’t stay the same for much longer!
Never give up
Mountains have been always shrouded in an aura of mysticism and inaccessibility. That only made me want to explore them even more! But getting to the top is just as important as the path that leads to it.
My love for exploration has led me to the women-only Kilimanjaro Association. Together with some of the most courageous and extraordinary ladies on this planet, we are promoting an active lifestyle, physical fitness, entrepreneurship and economic empowerment across different generations of women.
Our high altitude expeditions are true celebration of shared passions, ambitions and female solidarity. And that is something I pass on in my workshops and development programs for women and children, co-developed with such organizations as the Geek Girls Carrots, Girls in Tech, Lesław Paga Foundation or the HULT International Business School.
Working with the Association and actually climbing Kilimanjaro has taught me the value of humility, gratitude, and persistence. To always focus on the next step and never give up – whether climbing a real mountain or a career ladder.
Inspire next generations
Stories can be a powerful tool for driving an organizational change or generating new sales leads. But in the endless pursuit of goals and achievements, we often forget a simple truth: stories are much more than that because they’ve helped shape us all into who we are. We have always passed on knowledge and values to younger generations through stories.
And that is what the TELLaSTORY project is all about.
The aim of the project is to introduce a comprehensive curriculum based on the acclaimed Story Seekers® method into primary schools to make both teaching and learning more competence-oriented, attractive and effective. In addition to directing students’ attention with the story as a learning tool, the program itself will enable the development of key social competences, including storytelling, empathic listening, and emotional intelligence. Its impact will also extend to the teachers, who will be able to develop new skills and build more open and creative environment for learning based on trust and empathy.
It is my honor and privilege to direct the TELLaSTORY project and develop its curriculum with a number of public and private organizations from Poland, Slovakia and Czech Republic.